Career path

Digital Marketer

Bring customers to a business through search, social media and paid ads, and report what the money returned.

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The skills, level by level

Entry: Digital Marketing Strategy, Copywriting, Social Media Strategy, Content Marketing
Intermediate: Keyword Research, On-Page SEO, Meta Ads, Google Ads, Analytics & Reporting
Advanced: Technical SEO, Off-Page SEO, Email Marketing, Conversion Optimisation, Generative AI Tools

Tools you will use: Meta Ads Manager, Google Ads, Google Analytics, Google Search Console, Canva, WordPress.

Start free

Self-paced, no fee. Each ends with a Statement of Participation when you pass its quizzes.

Go further with a programme

On campus in Faisalabad, or live online from anywhere in Pakistan.

Digital Marketing · PKR 50,000 · 3 Months · 260 contact hours
SEO (Search Engine Optimization) · PKR 50,000 · 3 Months · 260 contact hours
Social Media Marketing · PKR 20,000 · 3 Months · 260 contact hours

Projects

Briefs from the BvLogic project bank. A trainer signs each one against acceptance criteria fixed before you start.

Audit a real site and fix what you find · foundation

Findings, then the fixes, then the evidence the fixes worked.

Build a month of content that a person can run · foundation

Not thirty posts. A system that produces thirty posts.

Run a real campaign with real money · intermediate

A small budget, spent, measured and accounted for.

Portfolio checklist

One campaign with its budget, targeting, ads and the results report
An SEO audit of a real site with the fixes you made and what changed
A month of planned social content for a business, with the reasoning
Screenshots of dashboards you built, with the numbers explained

Interview preparation

Planning a campaign for a small budget
Reading an ads report: cost per result, click-through rate and return
Keyword research for a local business
Writing ad copy and a landing page headline
What you would change after a campaign underperforms

Job titles to search for

Digital Marketing Executive · Social Media Executive · SEO Specialist · Performance Marketing Executive · Content Writer

Who hires for this

Digital and marketing agencies · E-commerce businesses · Retail and FMCG brands · Education and healthcare providers · Overseas clients through freelance platforms

Types of employer, not a list of companies. We name no employer we have not researched.

External certifications

Google Ads certifications (Google Skillshop, external)
Google Analytics Certification (Google Skillshop, external)
Meta Certified Digital Marketing Associate (Meta, external)
HubSpot Content Marketing Certification (HubSpot Academy, external)

Set and examined by the organisations named. BvLogic Academy does not issue them; you book and pay for the exam with that organisation.

Salary reference

Digital marketer, Fresh graduate (0 to 1 year): Rs 20,000 to Rs 50,000 a month, as Rozee advert, content creators, Faisalabad reported it, read on 30 Sep 2026. Source

Every band, city and source is on the full page: Digital marketer salary in Pakistan.

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