Digital Marketing Fundamentals
Learn how online marketing actually brings customers — the channels, the funnel and the numbers that decide whether money spent was money wasted.
- 7 lessons
- about 14 minutes (estimate)
- Free
- Free BvLogic Certificate of Completion
- Video in English & اردو
- Exercises in اردو
- 21 quiz questions
- 7 exercises
- 1 graded lab
Earn your free BvLogic Certificate of Completion.
A digital credential issued by BvLogic Academy to recognize successful completion of this introductory learning activity.
Not a government qualification or regulatory certification.
That was a one-minute preview. The full course video is for signed-in learners. Sign in to watch it here, or create a free BvLogic ID; it takes a minute, and this course is added to it.
What you'll be able to do
- Separate marketing from advertising, and know what a business is actually paying you for.
- Diagnose where a business is losing people, instead of guessing.
- Choose channels on their real trade-offs rather than on habit.
- Describe a real customer precisely enough that your message can speak to one person.
- Write short marketing text that is clear, specific and honest.
- Judge whether spending worked, using four numbers instead of vanity metrics.
- Put everything together into a campaign you could actually run next week.
Course content
- 1 What marketing is really doing Separate marketing from advertising, and know what a business is actually paying you for.
- 2 The funnel: attention to purchase Diagnose where a business is losing people, instead of guessing. Sign in to open
- 3 Organic, paid and owned channels Choose channels on their real trade-offs rather than on habit. Sign in to open
- 4 Understanding your customer Describe a real customer precisely enough that your message can speak to one person. Sign in to open
- 5 Writing copy that converts Write short marketing text that is clear, specific and honest. Sign in to open
- 6 Measuring: the four numbers that matter Judge whether spending worked, using four numbers instead of vanity metrics. Sign in to open
- 7 Planning a small campaign Put everything together into a campaign you could actually run next week. Sign in to open
Read what each lesson covers
- What marketing is really doing. Marketing is getting the right person to know you exist, believe you can help, and act. Posting is the part clients value least once they understand the rest. You answer five questions about a real local business.
- The funnel: attention to purchase. Nobody goes from never having heard of you to paying in one step, and at every stage most people leave. You estimate how many people reach each stage and find where a business is losing them.
- Organic, paid and owned channels. Organic reach is free in money but slow, paid reach stops when the money stops, and owned channels such as a customer list are the ones most businesses have none of. You label one business's channels and plan its first owned one.
- Understanding your customer. "Everyone aged 18 to 45" is not a customer. You read the last twenty real enquiries a business received, and the recurring questions become the content plan.
- Writing copy that converts. Lead with what the customer gets, not with who you are. You write one post three ways (outcome first, objection first, proof first) and choose the strongest.
- Measuring: the four numbers that matter. Cost per lead, conversion rate, cost per customer and what a customer is worth. Spend Rs 10,000 and get 40 enquiries, and each lead cost Rs 250; at 10% conversion each customer cost Rs 2,500. Likes and followers pay nobody.
- Planning a small campaign. A campaign is a decision written on one page that can be judged afterwards, starting with a goal as a number, such as 25 enquiries in 3 weeks.
Course lab
Graded lab A one-page marketing plan a real business can run Open the lab →Who this course is for
- Shop and business owners in Pakistan who spend on Facebook or Instagram ads and cannot tell whether the money worked.
- Students and fresh graduates aiming for a first marketing job or their first freelance client.
- Anyone who already posts for a business and wants to be paid for results, not for posts.
Try the first exercise (in Urdu)
کوئی حقیقی مقامی کاروبار چنیں۔ اوپر کے پانچ سوالوں کا جواب ایک ایک جملے میں دیں۔ جہاں آپ جواب نہ دے سکیں، وہی خلا ٹھیک وہ چیز ہے جو ان کی marketing میں اس وقت غائب ہے۔
Using this in Pakistan
- Entry roles advertised in Faisalabad in September 2026 included Digital Marketing, Content Writer and Off-Page SEO positions, most offering between Rs 20,000 and Rs 60,000 a month. Source
- Indeed puts the average digital marketer salary in Faisalabad at Rs 49,393 a month, across all experience levels. Source
- Lahore has far more openings: on 30 September 2026 Rozee.pk listed 314 digital marketing jobs in Lahore against 22 in Faisalabad, and most can be done by someone living elsewhere. Source
- The tools these adverts ask for: Google Ads, Google Analytics, Google Sheets, Canva and WordPress. Source
- Freelance: Pakistani social media managers featured on Upwork charge about $5 to $15 an hour. Source
Questions
Is it really free?
Yes. No payment and no card; lesson 1 needs no account.
Is there a certificate?
Yes, when you complete every lesson.
Can I learn in Urdu?
Every lesson has an Urdu exercise, and there is an Urdu video walkthrough with a free one-minute preview.
How long does it take?
About 14 minutes of reading, plus the exercises.
What comes next?
The paid Digital Marketing programme, in Faisalabad and live online.
Digital Marketing
Digital Marketing + AI
This free course is the introduction. The programme is taught by a trainer, marked by the academy, and carries the syllabus in full: the part an employer asks about.
See the full syllabus and feeRelated free courses
- Affiliate MarketingUrdu video
- Content Writing BasicsUrdu video
- Email MarketingUrdu video
- Google AdsUrdu video
- Local SEOUrdu video
- Meta AdsUrdu video
Digital Marketing courses in Pakistan · All free courses · Government free courses open now