Free course · Marketing
Digital Marketing Fundamentals
Learn how online marketing actually brings customers — the channels, the funnel and the numbers that decide whether money spent was money wasted.
7lessons
21quiz questions
7exercises
1graded lab
Watch the course walkthrough
English
The course video is for signed-in learners. Sign in to watch it here — or create a free BvLogic ID; it takes a minute, and this course is added to it.
What you'll be able to do
- Separate marketing from advertising, and know what a business is actually paying you for.
- Diagnose where a business is losing people, instead of guessing.
- Choose channels on their real trade-offs rather than on habit.
- Describe a real customer precisely enough that your message can speak to one person.
- Write short marketing text that is clear, specific and honest.
- Judge whether spending worked, using four numbers instead of vanity metrics.
- Put everything together into a campaign you could actually run next week.
When you want the whole trade
Digital Marketing
Digital Marketing + AI
This free course is the introduction. The programme is taught by a trainer, marked by the academy, and carries the syllabus in full — the part an employer asks about.
See the full syllabus and feeCourse content
- 1 What marketing is really doing Separate marketing from advertising, and know what a business is actually paying you for.
- 2 The funnel: attention to purchase Diagnose where a business is losing people, instead of guessing. Sign in to open
- 3 Organic, paid and owned channels Choose channels on their real trade-offs rather than on habit. Sign in to open
- 4 Understanding your customer Describe a real customer precisely enough that your message can speak to one person. Sign in to open
- 5 Writing copy that converts Write short marketing text that is clear, specific and honest. Sign in to open
- 6 Measuring: the four numbers that matter Judge whether spending worked, using four numbers instead of vanity metrics. Sign in to open
- 7 Planning a small campaign Put everything together into a campaign you could actually run next week. Sign in to open