Digital Marketing Fundamentals

Learn how online marketing actually brings customers — the channels, the funnel and the numbers that decide whether money spent was money wasted.

7 lessons · 4 hours · Instructor Ali · Free

Lessons

1. 1 What marketing is really doing
2. 2 The funnel: attention to purchase sign in
3. 3 Organic, paid and owned channels sign in
4. 4 Understanding your customer sign in
5. 5 Writing copy that converts sign in
6. 6 Measuring: the four numbers that matter sign in
7. 7 Planning a small campaign sign in