Meta Ads
Facebook and Instagram advertising that produces enquiries.
- 5 lessons
- about 10 minutes (estimate)
- Taught by Ali
- Free
- Video in اردو
- Exercises in اردو
- 10 quiz questions
- 5 exercises
That was a one-minute preview. The full course video is for signed-in learners. Sign in to watch it here, or create a free BvLogic ID; it takes a minute, and this course is added to it.
What you'll be able to do
- Understand what you are paying for.
- Stop over narrowing the audience.
- Make the part that decides everything.
- Know which spending produced which result.
- Scale what works without breaking it.
Course content
- 1 How the auction actually works Understand what you are paying for.
- 2 Targeting, and why less is more Stop over narrowing the audience. Sign in to open
- 3 Creative that stops the scroll Make the part that decides everything. Sign in to open
- 4 Tracking what happened Know which spending produced which result. Sign in to open
- 5 Spending money sensibly Scale what works without breaking it. Sign in to open
Read what each lesson covers
- How the auction actually works. Meta ranks ads by bid times how likely people are to act, so an ad people respond to beats a bigger budget. You cannot buy your way past a bad ad.
- Targeting, and why less is more. Broad targeting often beats stacked interests now; the real value is in custom audiences of people who already know you, and lookalikes of them.
- Creative that stops the scroll. The first second decides: motion, a face or the problem in four words, designed for sound off, vertical, and showing the product in real use.
- Tracking what happened. Install and check the Meta pixel, add the conversions API, and define real events such as purchases and leads rather than clicks.
- Spending money sensibly. Start small, give ads three to seven days, scale by about 20% at a time, and switch off what is not working without sentiment.
Who this course is for
- Shops and service businesses in Pakistan spending on Facebook and Instagram ads.
- Social media managers asked to run paid campaigns for clients.
- Anyone who has boosted posts and cannot tell whether the money worked.
Try the first exercise (in Urdu)
دیکھیں کہ آپ کی پچھلی مہم کا مقصد کیا تھا اور نتیجہ کیا نکلا۔ زیادہ تر لوگوں کو پتہ چلتا ہے کہ غلط چیز کے لیے چلائی تھی۔
Using this in Pakistan
- Entry roles advertised in Faisalabad in September 2026 included Digital Marketing, Content Writer and Off-Page SEO positions, most offering between Rs 20,000 and Rs 60,000 a month. Source
- Indeed puts the average digital marketer salary in Faisalabad at Rs 49,393 a month, across all experience levels. Source
- Lahore has far more openings: on 30 September 2026 Rozee.pk listed 314 digital marketing jobs in Lahore against 22 in Faisalabad, and most can be done by someone living elsewhere. Source
Questions
Is it really free?
Yes. No payment and no card; lesson 1 needs no account.
Is there a certificate?
Yes, when you complete every lesson.
Can I learn in Urdu?
Every lesson has an Urdu exercise alongside the English reading.
How long does it take?
About 10 minutes of reading, plus the exercises.
What comes next?
The paid Social Media Marketing programme, in Faisalabad and live online.
Social Media Marketing
Social Media Marketing
This free course is the introduction. The programme is taught by a trainer, marked by the academy, and carries the syllabus in full: the part an employer asks about.
See the full syllabus and fee