Social Media Marketing Course in Pakistan

Apply for this course

The part clients undervalue and pay for once they see it.

• Who the audience actually is
  Not everyone. A tuition centre for intermediate students is a different business from one for CSS aspirants.
• Choosing platforms deliberately
  Facebook, Instagram, TikTok, LinkedIn, WhatsApp - and why being on all five badly is worse than two well.
• Content pillars hands on
  Three or four themes, so you are never staring at a blank calendar.
• A content calendar that survives a busy week hands on
  Planning and batching.

Fast, consistent, on-brand.

• Shooting on a phone properly hands on
  Light, framing, stability and audio - the four things that separate cheap from acceptable.
• Editing short-form video hands on
  Reels, Shorts and TikTok, with the pacing that holds attention.
• Designing posts and carousels hands on
  Templates that keep a brand recognisable.
• Captions in Urdu and English hands on
  Writing bilingually without sounding translated.

Reach that is not bought.

• How the feed decides
  Watch time, saves, shares and replies - what actually moves distribution.
• Hooks and the first three seconds hands on
  Where most local content loses its audience.
• Community management hands on
  Replying, moderating, and handling a public complaint without making it worse.
• Working with creators
  Briefing, rates and disclosure.

Spending someone else's money responsibly.

• Meta Ads Manager hands on
  Campaign, ad set, ad - and what belongs at each level.
• Audiences and targeting hands on
  Interest, lookalike and retargeting - and the pixel that must be installed first.
• Creative testing hands on
  Changing one thing at a time so the result means something.
• Budgets and scaling hands on
  What to do when something works, and when to stop.

The part that keeps the client.

• Which metrics matter
  Reach and likes versus leads and sales.
• Tracking a lead to its source hands on
  UTMs, WhatsApp click tracking and the CRM.
• The monthly report hands on
  One page a business owner understands, including a bad month.
• Knowing when the product is the problem
  Better marketing for a bad product just spreads the bad news faster.

Run a real account for four weeks · 4 weeks

Manage a real business account: strategy, calendar, production, community and a final report with what worked, what did not, and what you would change.

A final assessment marked out of 100; the pass mark is 50, with 90 minutes to complete it.

• Strategy and audience (25 marks)
• Content production, practical (30 marks)
• Paid social (25 marks)
• Measurement and reporting (20 marks)

Students who pass the final assessment and have project work verified by their trainer receive a completion letter. It states attendance, the assessment result and the projects verified, and carries a code any employer can check at the verification page.

Pakistan's National Vocational & Technical Training Commission publishes a course-contents document for the trades it funds. This programme is mapped to Digital Marketing & SEO — 13 weeks, 4 hours a day, 260 contact hours.

Published by NAVTTC and reproduced here so you can check our syllabus against it. We teach it to those hours: 260 contact hours over 13 weeks, the same as the standard. Read the NAVTTC document.

Roles this prepares you for

• Social Media Executive
  In-house or agency.
• Community Manager
  Larger brands.
• Freelance Social Media Manager
  Requires the business skills taught in the Freelancing course as well.

What is the fee for the Social Media Marketing course?

The course fee is PKR 20,000. The fee and syllabus are published on this page before you apply.

How long is the Social Media Marketing course?

It runs for 3 Months, with 260 contact hours.

Can I join from another city?

On campus in Faisalabad, or live online from anywhere in Pakistan. You can apply online from any city.

Do I need any experience before joining?

The course is pitched at beginner level. Recommended before you start: A smartphone and an account you can practise on.

How am I assessed, and what certificate do I get?

There is a final assessment marked out of 100; the pass mark is 50. Students who pass and have project work verified by their trainer receive a completion letter with a verification code that any employer can check.

What jobs can this course lead to?

It is aimed at roles such as Social Media Executive, Community Manager, Freelance Social Media Manager. BvLogic Academy does not guarantee a job, an income or a timeframe.

Interested in this programme?

Apply now, or try the subject free first: there is no reason to pay before you know you like it.