Social Media Marketing

The part clients undervalue and pay for once they see it.

• Who the audience actually is
  Not everyone. A tuition centre for intermediate students is a different business from one for CSS aspirants.
• Choosing platforms deliberately
  Facebook, Instagram, TikTok, LinkedIn, WhatsApp - and why being on all five badly is worse than two well.
• Content pillars hands on
  Three or four themes, so you are never staring at a blank calendar.
• A content calendar that survives a busy week hands on
  Planning and batching.

Fast, consistent, on-brand.

• Shooting on a phone properly hands on
  Light, framing, stability and audio - the four things that separate cheap from acceptable.
• Editing short-form video hands on
  Reels, Shorts and TikTok, with the pacing that holds attention.
• Designing posts and carousels hands on
  Templates that keep a brand recognisable.
• Captions in Urdu and English hands on
  Writing bilingually without sounding translated.

Reach that is not bought.

• How the feed decides
  Watch time, saves, shares and replies - what actually moves distribution.
• Hooks and the first three seconds hands on
  Where most local content loses its audience.
• Community management hands on
  Replying, moderating, and handling a public complaint without making it worse.
• Working with creators
  Briefing, rates and disclosure.

Spending someone else's money responsibly.

• Meta Ads Manager hands on
  Campaign, ad set, ad - and what belongs at each level.
• Audiences and targeting hands on
  Interest, lookalike and retargeting - and the pixel that must be installed first.
• Creative testing hands on
  Changing one thing at a time so the result means something.
• Budgets and scaling hands on
  What to do when something works, and when to stop.

The part that keeps the client.

• Which metrics matter
  Reach and likes versus leads and sales.
• Tracking a lead to its source hands on
  UTMs, WhatsApp click tracking and the CRM.
• The monthly report hands on
  One page a business owner understands, including a bad month.
• Knowing when the product is the problem
  Better marketing for a bad product just spreads the bad news faster.

Pakistan's National Vocational & Technical Training Commission publishes a course-contents document for the trades it funds. This programme is mapped to Digital Marketing & SEO — 13 weeks, 4 hours a day, 260 contact hours.

Published by NAVTTC and reproduced here so you can check our syllabus against it. We teach it to those hours: 260 contact hours over 13 weeks, the same as the standard. Read the NAVTTC document.

Before you start

• A smartphone and an account you can practise on
  No prior experience needed.

Where it leads

• Digital Marketing
  The full picture, including search and measurement.
• Video Editing
  Video is where most social reach now is.
• Freelancing
  Social media management is a common first freelance service.

Roles this prepares you for

• Social Media Executive
  In-house or agency.
• Community Manager
  Larger brands.
• Freelance Social Media Manager
  Requires the business skills taught in the Freelancing course as well.

Interested in this programme?

Try the subject free first — there is no reason to pay before you know you like it.