Social Media Marketing Basics
Run a business page that actually sells — content that works in Pakistan, paid ads without wasting money, and the numbers that prove it. Free entry to the Social Media Marketing course.
That was a one-minute preview. The full course video is for signed-in learners. Sign in to watch it here — or create a free BvLogic ID; it takes a minute, and this course is added to it.
What you'll be able to do
- Separate vanity metrics from business outcomes, and pick the right platforms for a Pakistani audience.
- Plan and produce content that earns attention and leads to a sale, using a phone.
- Run a Meta ad campaign correctly and judge it on cost per result.
- Handle the enquiry-to-sale conversation, and build the owned audience that costs nothing.
- Track what matters and produce the client report that wins repeat work.
- Turn the skill into paid work — packages, pricing, first clients — and see what the paid course adds.
Social Media Marketing
Social Media Marketing
This free course is the introduction. The programme is taught by a trainer, marked by the academy, and carries the syllabus in full — the part an employer asks about.
See the full syllabus and feeCourse content
- 1 What social media marketing is for Separate vanity metrics from business outcomes, and pick the right platforms for a Pakistani audience.
- 2 Content that works Plan and produce content that earns attention and leads to a sale, using a phone. Sign in to open
- 3 Paid advertising without wasting money Run a Meta ad campaign correctly and judge it on cost per result. Sign in to open
- 4 Turning attention into customers Handle the enquiry-to-sale conversation, and build the owned audience that costs nothing. Sign in to open
- 5 Measuring, reporting and proving the work Track what matters and produce the client report that wins repeat work. Sign in to open
- 6 Doing this for money Turn the skill into paid work — packages, pricing, first clients — and see what the paid course adds. Sign in to open
Course lab
Graded lab Two weeks of content and one small campaign, measured Open the lab →Who this course is for
- Business owners in Pakistan who post regularly and get few enquiries.
- Students and freelancers who want to manage social media for clients.
- Anyone considering the paid Social Media Marketing course.
What the 6 lessons cover
- What social media marketing is for. A page exists to produce enquiries, sales or bookings, not followers. Facebook, Instagram, TikTok and WhatsApp each fit different Pakistani audiences.
- Content that works. A mix of educating, showing behind the scenes, proof from real customers and direct selling, planned and filmed on a phone.
- Paid advertising without wasting money. Run ads in Ads Manager rather than boosting: the Messages objective when sales close on WhatsApp, a sensible audience, and judgement by cost per result.
- Turning attention into customers. Reply fast, answer the actual question first, ask one qualifying question, make the next step concrete and follow up once, while building a WhatsApp list you own.
- Measuring, reporting and proving the work. Track enquiries, conversion, ad spend and cost per sale monthly, attribute honestly, and send a one-page report that wins repeat work.
- Doing this for money. Package content, page management and ad management clearly, price per package, avoid 'unlimited' promises, and win first clients with results.
Try the first exercise (in Urdu)
کسی حقیقی کاروبار کے لیے (آپ کا، خاندانی دکان، کوئی client جو آپ چاہتے ہیں) لکھیں: ان کے لیے 'نتیجہ' اصل میں کیا ہے (enquiries؟ orders؟ bookings؟)، ان کے خریدار واقعی کون سے دو platforms استعمال کرتے ہیں، اور sale کہاں مکمل ہو گی۔ اگر آخری کا جواب WhatsApp ہے تو یہ بتاتا ہے کہ آپ کی زیادہ تر محنت کہاں لگنی چاہیے۔
Using this in Pakistan
- Entry roles advertised in Faisalabad in September 2026 included Digital Marketing, Content Writer and Off-Page SEO positions, most offering between Rs 20,000 and Rs 60,000 a month. Source
- Indeed puts the average digital marketer salary in Faisalabad at Rs 49,393 a month, across all experience levels. Source
- Lahore has far more openings: on 30 September 2026 Rozee.pk listed 314 digital marketing jobs in Lahore against 22 in Faisalabad, and most can be done by someone living elsewhere. Source
Questions
Is it really free?
Yes. No payment and no card; lesson 1 needs no account.
Is there a certificate?
Yes, when you complete every lesson.
Can I learn in Urdu?
Every lesson has an Urdu exercise alongside the English reading.
How long does it take?
About 17 minutes of reading, plus the exercises.
What comes next?
The paid Social Media Marketing programme, in Faisalabad and live online.
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