Google Ads
Being there at the moment someone searches.
- 5 lessons
- about 10 minutes (estimate)
- Taught by Ali
- Free
- Video in اردو
- Exercises in اردو
- 10 quiz questions
- 5 exercises
That was a one-minute preview. The full course video is for signed-in learners. Sign in to watch it here, or create a free BvLogic ID; it takes a minute, and this course is added to it.
What you'll be able to do
- Understand why search advertising is different.
- Control which searches trigger your ads.
- Pay less than your competitors for the same position.
- Measure the thing that matters to your business.
- Improve it rather than merely running it.
Course content
- 1 Intent is the whole advantage Understand why search advertising is different.
- 2 Keywords and match types Control which searches trigger your ads. Sign in to open
- 3 Ads and quality score Pay less than your competitors for the same position. Sign in to open
- 4 Conversions and what counts as one Measure the thing that matters to your business. Sign in to open
- 5 Managing an account over time Improve it rather than merely running it. Sign in to open
Read what each lesson covers
- Intent is the whole advantage. Google reaches people already searching for what you sell, so clicks cost more and convert better. Compare cost per customer, not cost per click.
- Keywords and match types. Start with phrase and exact match, treat broad match with care, and build a strong negative keyword list from the search terms report.
- Ads and quality score. Ranking is bid times quality: use the searcher's words, keep ad groups tight, and send each ad to a matching, fast landing page.
- Conversions and what counts as one. Count forms, real calls, WhatsApp chats and purchases rather than clicks, track calls with forwarding numbers, and only then use automated bidding.
- Managing an account over time. A twenty-minute weekly routine, a monthly review, one test at a time, a quarterly check of cost per customer against margin, and caution with automatic recommendations.
Who this course is for
- Service businesses in Pakistan whose customers search when they need them.
- Marketers moving from Meta ads to search advertising.
- Anyone managing a Google Ads account that spends without clear results.
Try the first exercise (in Urdu)
گوگل پر اپنی خدمت تلاش کریں اور دیکھیں کون اشتہار دے رہا ہے۔ لکھیں ہر ایک کیا وعدہ کرتا ہے اور آپ کیا مختلف کہیں گے۔
Using this in Pakistan
- Entry roles advertised in Faisalabad in September 2026 included Digital Marketing, Content Writer and Off-Page SEO positions, most offering between Rs 20,000 and Rs 60,000 a month. Source
- Indeed puts the average digital marketer salary in Faisalabad at Rs 49,393 a month, across all experience levels. Source
- Lahore has far more openings: on 30 September 2026 Rozee.pk listed 314 digital marketing jobs in Lahore against 22 in Faisalabad, and most can be done by someone living elsewhere. Source
Questions
Is it really free?
Yes. No payment and no card; lesson 1 needs no account.
Is there a certificate?
Yes, when you complete every lesson.
Can I learn in Urdu?
Every lesson has an Urdu exercise alongside the English reading.
How long does it take?
About 10 minutes of reading, plus the exercises.
What comes next?
The paid SEO (Search Engine Optimization) programme, in Faisalabad and live online.
SEO (Search Engine Optimization)
Search Engine Optimization
This free course is the introduction. The programme is taught by a trainer, marked by the academy, and carries the syllabus in full: the part an employer asks about.
See the full syllabus and fee