Free course · Marketing
Google Ads
Being there at the moment someone searches.
5lessons
10quiz questions
5exercises
What you'll be able to do
- Understand why search advertising is different.
- Control which searches trigger your ads.
- Pay less than your competitors for the same position.
- Measure the thing that matters to your business.
- Improve it rather than merely running it.
Course content
- 1 Intent is the whole advantage Understand why search advertising is different.
- 2 Keywords and match types Control which searches trigger your ads. Sign in to open
- 3 Ads and quality score Pay less than your competitors for the same position. Sign in to open
- 4 Conversions and what counts as one Measure the thing that matters to your business. Sign in to open
- 5 Managing an account over time Improve it rather than merely running it. Sign in to open