Free course · Marketing
Marketing Analytics
Proving whether the money did anything.
5lessons
10quiz questions
5exercises
What you'll be able to do
- Measure the thing that matters.
- Collect data you can actually use.
- Avoid the conclusions that are not there.
- Produce a report that changes a decision.
- Make marketing a learning system.
Course content
- 1 The question analytics has to answer Measure the thing that matters.
- 2 Setting up measurement Collect data you can actually use. Sign in to open
- 3 Reading the numbers honestly Avoid the conclusions that are not there. Sign in to open
- 4 Reporting so somebody acts Produce a report that changes a decision. Sign in to open
- 5 Testing and improving Make marketing a learning system. Sign in to open