SEO Fundamentals
Learn why some pages rank and others never do, and make real improvements to a site you control — starting with the ones that cost nothing.
- 7 lessons
- about 14 minutes (estimate)
- Free
- Free BvLogic Certificate of Completion
- Video in English & اردو
- Exercises in اردو
- 21 quiz questions
- 7 exercises
- 1 graded lab
Earn your free BvLogic Certificate of Completion.
A digital credential issued by BvLogic Academy to recognize successful completion of this introductory learning activity.
Not a government qualification or regulatory certification.
That was a one-minute preview. The full course video is for signed-in learners. Sign in to watch it here, or create a free BvLogic ID; it takes a minute, and this course is added to it.
What you'll be able to do
- Understand crawling, indexing and ranking as three separate things that can each fail.
- Find what people actually type, rather than what you assume they type.
- Make a single page clearly about one thing, for both readers and search engines.
- Find and fix the technical faults that quietly stop a site ranking.
- Write pages that deserve to rank, rather than pages stuffed with phrases.
- Understand what links do, and recognise the schemes that damage a client.
- Use real data to see what is working, instead of guessing or trusting a report.
Course content
- 1 How search engines work Understand crawling, indexing and ranking as three separate things that can each fail.
- 2 Keyword research that reflects real demand Find what people actually type, rather than what you assume they type. Sign in to open
- 3 On-page SEO: titles, headings, structure Make a single page clearly about one thing, for both readers and search engines. Sign in to open
- 4 Technical basics: speed, mobile, indexing Find and fix the technical faults that quietly stop a site ranking. Sign in to open
- 5 Content that earns its ranking Write pages that deserve to rank, rather than pages stuffed with phrases. Sign in to open
- 6 Links, and why shortcuts backfire Understand what links do, and recognise the schemes that damage a client. Sign in to open
- 7 Measuring with Search Console Use real data to see what is working, instead of guessing or trusting a report. Sign in to open
Read what each lesson covers
- How search engines work. Crawling, indexing and ranking are three separate stages that can each fail; most SEO problems are a failure at one specific stage.
- Keyword research that reflects real demand. Customers do not use a business's vocabulary. Find what they actually type with autocomplete, People also ask and Search Console.
- On-page SEO: titles, headings, structure. A unique, clickable title of about 60 characters, a useful description, one H1 and headings that structure one topic per page.
- Technical basics: speed, mobile, indexing. Oversized images, poor mobile pages and wrong robots.txt or noindex settings cause most technical problems, and most are quick to fix.
- Content that earns its ranking. Be the best answer to the search: answer early, one topic per page, depth where people want it, and honest local detail.
- Links, and why shortcuts backfire. Links are votes earned by usefulness, local coverage and relationships. Bought links and link schemes, widely sold in Pakistan, get sites penalised.
- Measuring with Search Console. Set it up, submit the sitemap, and use queries, pages, impressions and position to decide where effort is worth spending.
Course lab
Graded lab One site audited, one page optimised, one real change in Search Console Open the lab →Who this course is for
- Business owners whose website gets no visitors from Google.
- Marketers and freelancers who want to offer SEO honestly.
- Anyone who has been sold 'SEO packages' of bought links and wants to know what actually works.
Try the first exercise (in Urdu)
`site:` کے بعد کوئی website لکھ کر search کریں جسے آپ جانتے ہیں — کوئی مقامی کاروبار، آپ کا college۔ indexed صفحے گنیں۔ اگر یہ site کے اصل صفحوں سے بہت کم دکھائے تو آپ کو indexing کا مسئلہ ملا ہے، ranking کا نہیں۔
Using this in Pakistan
- Entry roles advertised in Faisalabad in September 2026 included Digital Marketing, Content Writer and Off-Page SEO positions, most offering between Rs 20,000 and Rs 60,000 a month. Source
- Indeed puts the average digital marketer salary in Faisalabad at Rs 49,393 a month, across all experience levels. Source
- Lahore has far more openings: on 30 September 2026 Rozee.pk listed 314 digital marketing jobs in Lahore against 22 in Faisalabad, and most can be done by someone living elsewhere. Source
Questions
Is it really free?
Yes. No payment and no card; lesson 1 needs no account.
Is there a certificate?
Yes, when you complete every lesson.
Can I learn in Urdu?
Every lesson has an Urdu exercise alongside the English reading.
How long does it take?
About 14 minutes of reading, plus the exercises.
What comes next?
The paid SEO (Search Engine Optimization) programme, in Faisalabad and live online.
SEO (Search Engine Optimization)
Search Engine Optimization
This free course is the introduction. The programme is taught by a trainer, marked by the academy, and carries the syllabus in full: the part an employer asks about.
See the full syllabus and feeRelated free courses
- Affiliate MarketingUrdu video
- Content Writing BasicsUrdu video
- Digital Marketing FundamentalsUrdu video
- Email MarketingUrdu video
- Google AdsUrdu video
- Local SEOUrdu video
Digital Marketing courses in Pakistan · All free courses · Government free courses open now