Free course · Marketing
SEO Fundamentals
Learn why some pages rank and others never do, and make real improvements to a site you control — starting with the ones that cost nothing.
7lessons
21quiz questions
7exercises
1graded lab
Watch the course walkthrough
English · اردو
The course video is for signed-in learners. Sign in to watch it here — or create a free BvLogic ID; it takes a minute, and this course is added to it.
What you'll be able to do
- Understand crawling, indexing and ranking as three separate things that can each fail.
- Find what people actually type, rather than what you assume they type.
- Make a single page clearly about one thing, for both readers and search engines.
- Find and fix the technical faults that quietly stop a site ranking.
- Write pages that deserve to rank, rather than pages stuffed with phrases.
- Understand what links do, and recognise the schemes that damage a client.
- Use real data to see what is working, instead of guessing or trusting a report.
When you want the whole trade
SEO (Search Engine Optimization)
Search Engine Optimization
This free course is the introduction. The programme is taught by a trainer, marked by the academy, and carries the syllabus in full — the part an employer asks about.
See the full syllabus and feeCourse content
- 1 How search engines work Understand crawling, indexing and ranking as three separate things that can each fail.
- 2 Keyword research that reflects real demand Find what people actually type, rather than what you assume they type. Sign in to open
- 3 On-page SEO: titles, headings, structure Make a single page clearly about one thing, for both readers and search engines. Sign in to open
- 4 Technical basics: speed, mobile, indexing Find and fix the technical faults that quietly stop a site ranking. Sign in to open
- 5 Content that earns its ranking Write pages that deserve to rank, rather than pages stuffed with phrases. Sign in to open
- 6 Links, and why shortcuts backfire Understand what links do, and recognise the schemes that damage a client. Sign in to open
- 7 Measuring with Search Console Use real data to see what is working, instead of guessing or trusting a report. Sign in to open