E-Commerce

Marketplace access from Pakistan is restricted and the rules change. This course teaches the current position and how to work within it. BvLogic Academy cannot promise that an account will be approved or will stay approved.

Margins, not products.

• The unit economics hands on
  Cost, fees, shipping, returns and advertising. If the margin is not there, nothing else matters.
• Choosing what to sell hands on
  Demand, competition, weight and fragility - and why the exciting product is often the wrong one.
• Local versus cross-border
  Selling inside Pakistan against selling abroad, with the honest trade-offs.
• Cash on delivery
  The dominant local model, its return rates, and how that changes every calculation.

Somewhere to sell.

• Store platforms hands on
  Shopify, WooCommerce and Daraz - what each suits.
• Product pages that convert hands on
  Photography, descriptions, reviews and answering objections.
• Checkout and payments in Pakistan hands on
  What can be integrated, and cash on delivery as a first-class case.
• Trust signals hands on
  Contact details, policies and the things a nervous first-time buyer looks for.

The unglamorous half.

• Finding and vetting suppliers
  Local wholesale and imports, samples, and terms.
• Inventory and stock control hands on
  The overselling problem, and how to avoid it.
• Packing and courier partners
  Rates, coverage and the courier who loses parcels.
• Returns and complaints
  A policy you can afford and will actually honour.

Traffic, and what it costs.

• Paid social for products hands on
  Creative, audiences and testing.
• Marketplace visibility hands on
  Rankings, ratings and promotions on Daraz.
• Organic and content
  Search, and building an audience you do not rent.
• WhatsApp selling hands on
  How an enormous amount of Pakistani commerce actually happens.

Whether this is a business or a hobby.

• Tracking every cost hands on
  A simple sheet that shows real profit per order.
• Customer acquisition cost and lifetime value
  The two numbers that decide whether to spend more.
• Scaling, and when not to
  Growth that increases losses faster.
• Tax and record keeping
  What a seller in Pakistan should keep, and when to take advice.

Pakistan's National Vocational & Technical Training Commission publishes a course-contents document for the trades it funds. This programme is mapped to E-Commerce — 10 weeks, 4 hours a day, 200 contact hours.

Published by NAVTTC and reproduced here so you can check our syllabus against it. We teach it to those hours: 200 contact hours over 10 weeks, the same as the standard. Read the NAVTTC document.

Before you start

• Basic computer literacy
  No technical background needed.

Where it leads

• Shopify
  Depth on the platform.
• Digital Marketing
  The traffic side, properly.
• Amazon
  For selling into the US and UK markets.

Roles this prepares you for

• Online Seller
  Your own store or marketplace.
• E-Commerce Executive
  Running a store for a business.
• Store Manager (freelance)
  Operating stores for clients.

Interested in this programme?

Try the subject free first — there is no reason to pay before you know you like it.