E-Commerce Course in Pakistan

Marketplace access from Pakistan is restricted and the rules change. This course teaches the current position and how to work within it. BvLogic Academy cannot promise that an account will be approved or will stay approved.

Apply for this course

Margins, not products.

• The unit economics hands on
  Cost, fees, shipping, returns and advertising. If the margin is not there, nothing else matters.
• Choosing what to sell hands on
  Demand, competition, weight and fragility - and why the exciting product is often the wrong one.
• Local versus cross-border
  Selling inside Pakistan against selling abroad, with the honest trade-offs.
• Cash on delivery
  The dominant local model, its return rates, and how that changes every calculation.

Somewhere to sell.

• Store platforms hands on
  Shopify, WooCommerce and Daraz - what each suits.
• Product pages that convert hands on
  Photography, descriptions, reviews and answering objections.
• Checkout and payments in Pakistan hands on
  What can be integrated, and cash on delivery as a first-class case.
• Trust signals hands on
  Contact details, policies and the things a nervous first-time buyer looks for.

The unglamorous half.

• Finding and vetting suppliers
  Local wholesale and imports, samples, and terms.
• Inventory and stock control hands on
  The overselling problem, and how to avoid it.
• Packing and courier partners
  Rates, coverage and the courier who loses parcels.
• Returns and complaints
  A policy you can afford and will actually honour.

Traffic, and what it costs.

• Paid social for products hands on
  Creative, audiences and testing.
• Marketplace visibility hands on
  Rankings, ratings and promotions on Daraz.
• Organic and content
  Search, and building an audience you do not rent.
• WhatsApp selling hands on
  How an enormous amount of Pakistani commerce actually happens.

Whether this is a business or a hobby.

• Tracking every cost hands on
  A simple sheet that shows real profit per order.
• Customer acquisition cost and lifetime value
  The two numbers that decide whether to spend more.
• Scaling, and when not to
  Growth that increases losses faster.
• Tax and record keeping
  What a seller in Pakistan should keep, and when to take advice.

Launch a real store · 4 weeks

A live store with real products, at least one real sale attempted, and a full profit-and-loss for the period. A loss honestly reported scores better than a profit that ignores costs.

A final assessment marked out of 100; the pass mark is 50, with 90 minutes to complete it.

• Unit economics and product selection (30 marks)
• Store build, practical (25 marks)
• Operations, sourcing and returns (20 marks)
• Customer acquisition and measurement (25 marks)

Students who pass the final assessment and have project work verified by their trainer receive a completion letter. It states attendance, the assessment result and the projects verified, and carries a code any employer can check at the verification page.

Pakistan's National Vocational & Technical Training Commission publishes a course-contents document for the trades it funds. This programme is mapped to E-Commerce — 10 weeks, 4 hours a day, 200 contact hours.

Published by NAVTTC and reproduced here so you can check our syllabus against it. We teach it to those hours: 200 contact hours over 10 weeks, the same as the standard. Read the NAVTTC document.

Roles this prepares you for

• Online Seller
  Your own store or marketplace.
• E-Commerce Executive
  Running a store for a business.
• Store Manager (freelance)
  Operating stores for clients.

What is the fee for the E-Commerce course?

The course fee is PKR 50,000. The fee and syllabus are published on this page before you apply.

How long is the E-Commerce course?

It runs for 3 Months, with 200 contact hours.

Can I join from another city?

On campus in Faisalabad, or live online from anywhere in Pakistan. You can apply online from any city.

Do I need any experience before joining?

The course is pitched at beginner level. Recommended before you start: Basic computer literacy.

How am I assessed, and what certificate do I get?

There is a final assessment marked out of 100; the pass mark is 50. Students who pass and have project work verified by their trainer receive a completion letter with a verification code that any employer can check.

What jobs can this course lead to?

It is aimed at roles such as Online Seller, E-Commerce Executive, Store Manager (freelance). BvLogic Academy does not guarantee a job, an income or a timeframe.

Interested in this programme?

Apply now, or try the subject free first: there is no reason to pay before you know you like it.