Programme
Amazon Marketplace Selling
Enrols as Amazon in the academy's catalogue.
Marketplace access from Pakistan is restricted and the rules change. This course teaches the current position and how to work within it. BvLogic Academy cannot promise that an account will be approved or will stay approved. Selling on Amazon also needs capital for stock; the course is honest about how much, and includes an assignment whose correct answer may be “not viable”.
| Duration | 3 Months |
|---|---|
| Contact hours | 280 hours |
| Level | Beginner |
| Modules | 5 |
| Topics | 20 (11 practical) |
| Fee | PKR 50,000 |
What the programme includes
- Live classes with a named trainer, on a published schedule
- Recordings of every session, so a missed class is not a lost one
- Marked assignments with written feedback
- Project work reviewed and verified by your trainer
- A final assessment
- A completion letter stating your attendance, results and verified work — independently verifiable by any employer
Syllabus
1. How Amazon works, and whether it is for you
44 hoursBefore spending anything.
-
Seller models
Private label, wholesale, arbitrage and dropshipping - what each really requires in capital and time.
-
Account eligibility from Pakistan
The current position on registration, verification and payments. Stated as fact, not as encouragement.
-
Fees, honestly
hands on
Referral, fulfilment, storage and returns. Modelled before a product is chosen.
-
The capital question
How much is genuinely needed. A course cannot substitute for stock money, and pretending otherwise wastes your time.
2. Product research
61 hoursWhere most sellers lose before they start.
-
Demand and competition analysis
hands on
Reading a category honestly.
-
Tools and what their numbers mean
hands on
Estimates are estimates. Treating them as facts is expensive.
-
Differentiation
Why launching the same product with a new logo does not work.
-
Restricted and gated categories
hands on
Checking before you buy stock, not after.
3. Sourcing and logistics
61 hoursGetting stock to the warehouse.
-
Finding suppliers
Alibaba, local manufacturers, samples and quality checks.
-
Negotiating and ordering
MOQ, terms, and protecting a first order.
-
Shipping and customs
Air against sea, duties, and the timeline reality.
-
FBA preparation
hands on
Labels, packaging and the requirements that cause rejections.
4. Listing and launch
61 hoursBeing found and being chosen.
-
Keyword research for Amazon
hands on
How Amazon search differs from Google.
-
Title, bullets, description and backend terms
hands on
Written for the algorithm and the buyer at once.
-
Photography and A+ content
hands on
The single biggest lever on conversion.
-
Reviews
How to earn them legitimately, and the practices that get accounts closed.
5. Advertising and running the account
53 hoursAfter launch.
-
PPC campaign structure
hands on
Auto and manual, and reading a search-term report.
-
ACOS and profitability
hands on
Advertising that sells at a loss is not success.
-
Inventory planning
hands on
Stockouts and storage fees, both expensive.
-
Account health and suspension
The metrics that matter, and what to do if a suspension arrives.
Against the national standard
Pakistan's National Vocational & Technical Training Commission publishes a course-contents document for the trades it funds. This programme is mapped to Amazon Virtual Assistant — 14 weeks, 4 hours a day, 280 contact hours.
Published by NAVTTC and reproduced here so you can check our syllabus against it. We teach it to those hours: 280 contact hours over 14 weeks, the same as the standard. Read the NAVTTC document.
14 modules in the national standard
-
Introduce E-Commerce Market Places
— week 1,
20 hours
Course Introduction · Success stories · Job market · Institute/work ethics · Introduction to e-commerce · Differentiate between Commerce and E-commerce · Why is E-commerce Important? E-commerce Business Models · Types of e-commerce (conceptof B2B and B2C.) Features of E-commerce. What is E-commerce Marketplace?
-
Explore Top E- Commerce Marketplaces
— week 2,
20 hours
Explore various Amazon business models · Define eBay business model · Understand the process of selling on eBay · Explore eBay payment methods · Walmart business models · Highlight the steps involved in ID creation · Understand the importance of US LLC for ID creation · Tools used for Walmart product research
-
Develop Product Hunting Skills for Amazon Fundamentals
— week 3,
20 hours
Identify Product Research Tools (Helium10, Jungle Scout, Viral Launch and Keepa etc.) Install chrome extensions for all tools listed above... · Find a product using various techniques · Analyze Product Potential using Product Research Tools Analyze existing offers in market · Analyze Market Trends using Helium 10 and Google Trends etc · Validate Product Data as per given criteria Select Top releva...
-
Source a Product from China/Pakistan
— week 4,
20 hours
Explore various best sourcing platforms (alibaba.com, 1688.com, made-in-china.com etc.) · 1st Monthly test · Start searching suppliers across platforms · Contact various suppliers on given criteria · Provide product details and get quotations on given criteria · Get quotations via Request for Quotation (RFQ) on sourcing platforms · Compare quotations from various suppliers Finalize few suppliers b...
-
Create Amazon Listing
— week 5,
20 hours
Perform Keyword Research for Listing Content (Text only) · Get the text content ready as per Amazon guidelines · Get the product images readyas per Amazon guidelines · Get the A+ Content and storefront design ready · Get the product videography ready · Collect product package dimensions and weight from supplier · Open case with Amazon Seller Support and get the 5665 error fixed before listing prod...
-
Manage Logistics
— week 6,
20 hours
Register Brand name using website (www.gov.uk / www.uspto.gov / IP accelerator) · Register brand with Amazon Brand Registry using Trademark Registry · Contact Amazon Brand Registry Support to get Brand registry tools (Brand Analytics, A+ Content and Amazon posts) · Enroll your ASIN with Amazon Brand Registry · Identify Shipping Methods and Incoterms · Explore different transportation modes · Under...
-
Launch and Rank a Product
— week 7,
20 hours
Identify Top Keywords · Perform reverse ASIN using CEREBRO (H10) · Shortlist top most relevant keywords · Explore different Social Media Platforms (Facebook, Instagram, Pinterest etc.) · Shortlist target Social Media Platforms Select audiences based on interest, demographics and behavior Understand discoverability, clickability and... · Walkthrough Amazon advertising dashboard Understand Amazon de...
-
Manage Amazon Pay Per Click (PPC) Ads
— week 8,
20 hours
Explore Advertisement Fundamentals · 2nd Monthly Exam · Explore type of campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) · Explore targeting types (Auto, Manual, ASIN) · Explore match types (Broad, Phrase, Exact) · Explore bidding strategies (Down only, Up & Down and Fix Bids) · Understand Ad placements (SERPS) · Shortlist target keywords
-
Deal with Amazon Seller Support
— week 9,
20 hours
Open a Case with Seller Support · Identify root cause of the issue Understand the core issue behind contacting Amazon · Choose the right category to open case with Amazon Follow-up with Seller Support (if required) · Handle Account Reinstatement Issues · Identify the main reason behind the suspension · Prepare the action plan as per the reason · Gather evidences if required · Submit appeal and fol...
-
Handle Amazon FBM Model
— week 10,
20 hours
Manage FBM Orders · Navigate through FBA and FBM orders · Learn the importance of tracking ids in FBM orders · Handle customer messages effectively · Handle returns and refunds effectively · Manage P1-P4 to keep the ODR under the threshold · Manage Account Health · Maintain the seller feedback rating
-
Get Introduced to Amazon Wholesale
— week 11,
20 hours
Get introduced to Amazon Wholesale Business Model · Business Model · Understand the fundamentalsof Amazon Wholesale Business Model · Identify pros and cons of Amazon Wholesale Business Model · Identify risks associated with Amazon Wholesale Business Model · Fulfill FBA Wholesale Business Requirements · Get the Seller Central on LLC/LTD details · Arrange all required documents for wholesalers
-
Develop Wholesale Business Skills
— week 12,
20 hours
Manage Financial Requirements for FBA Wholesale Business Model · Perform cost analysis of the business · Identify defect rates and product quality · Perform SWOT analysis · Get introduced to Wholesale · Product Hunting Process · Enlist the tools and their usage · Install the required tools and their extensions
-
Work as a Freelancer
— week 13,
20 hours
Develop Moral and Ethical Values · Explore the legal and msoral work codes · Set and honor terms written in contract · Handle data protection, piracy, privacy, and intellectual property of clients · Maintain transparency and honesty with clients · Give exact estimates and timelines · Explore freelancing channels Find high demand skills · regarding your service
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Maintain Good Health while using Computer/Digital Devices at Work
— week 14,
20 hours
Reposition the screen to avoid glare from lights or windows · Final exam · Keep the screen clean and usea desk lamp to make it easierto see · Ensure the screen colours are easy to look at, and that the characters are sharp and legible · Look away from the screen into the distance for a few momentsto relax your eyes(e.g. focuson something 30 meters away for 30 seconds every 30 minutes) · Maintain a...
Before, and after
Before you start
-
Basic computer literacy and good English
Listings are written for a US or UK buyer.
Where it leads
-
E-Commerce
The wider picture, including local selling.
-
Digital Marketing
Traffic and measurement.
Roles this prepares you for
-
Amazon Seller
Your own account.
-
Amazon Virtual Assistant
Running accounts for overseas sellers - the most reachable outcome for most students, and honestly the most common.
-
E-Commerce Specialist
In-house at a business that sells online.
These are the roles the programme is aimed at. BvLogic Academy does not guarantee employment, an income, or a timeframe — and you should be careful with any institute that does.
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