Shopify Store Development

What you are buying into.

• Plans, fees and what is actually included hands on
  Including the app costs nobody mentions.
• Shopify against WooCommerce
  An honest comparison, including when Shopify is the wrong choice.
• Store structure hands on
  Products, collections, pages and navigation.
• Domains and email hands on
  Connecting a domain and looking professional.

Theme, layout and content.

• Themes and the editor hands on
  Customising without breaking upgrades.
• Product pages that convert hands on
  Images, variants, descriptions and reviews.
• Collections and navigation hands on
  So a visitor finds the thing in two clicks.
• Speed and mobile hands on
  Measured on a throttled connection, because that is your buyer.

Where sales are lost.

• Payment options for Pakistan hands on
  What can be enabled, and cash on delivery workflows.
• Shipping zones and rates hands on
  Charging accurately without deterring the sale.
• Taxes and policies hands on
  Refund, privacy and terms - required, and read more often than you think.
• Abandoned checkout recovery hands on
  The cheapest revenue on the platform.

Extending without slowing it down.

• Choosing apps hands on
  Every app has a speed and money cost. Judging whether it earns it.
• Liquid basics hands on
  Small template edits without a developer.
• Email and SMS flows
  Welcome, abandoned cart and post-purchase.
• Analytics and pixels hands on
  Installed correctly, before spending on ads.

Delivering it to a client.

• Pre-launch checklist hands on
  Test orders, broken links, mobile, policies and emails.
• Training the owner hands on
  A short video beats a manual nobody opens.
• Maintenance as recurring work
  Steadier income than one-off builds.
• Pricing a store build
  What is included and what is extra.

Before you start

• Basic computer literacy
  No coding required.

Where it leads

• E-Commerce
  The business behind the store.
• Digital Marketing
  Getting traffic to it.
• Freelancing
  Store building is a reachable freelance service.

Roles this prepares you for

• Shopify Developer
  Building stores for clients.
• E-Commerce Executive
  Running a store in-house.
• Freelance Store Builder
  Requires the Freelancing course's business skills too.

Interested in this programme?

Try the subject free first — there is no reason to pay before you know you like it.