Programme

Shopify Store Development

Enrols as Shopify in the academy's catalogue.

Duration	3 Months
Contact hours	200 hours
Level	Beginner
Modules	5
Topics	20 (16 practical)
Fee	PKR 50,000

What the programme includes

Live classes with a named trainer, on a published schedule
Recordings of every session, so a missed class is not a lost one
Marked assignments with written feedback
Project work reviewed and verified by your trainer
A final assessment
A completion letter stating your attendance, results and verified work — independently verifiable by any employer

Syllabus

1. Shopify as a platform

34 hours

What you are buying into.

Plans, fees and what is actually included hands on
Including the app costs nobody mentions.
Shopify against WooCommerce
An honest comparison, including when Shopify is the wrong choice.
Store structure hands on
Products, collections, pages and navigation.
Domains and email hands on
Connecting a domain and looking professional.

2. Building the store

58 hours

Theme, layout and content.

Themes and the editor hands on
Customising without breaking upgrades.
Product pages that convert hands on
Images, variants, descriptions and reviews.
Collections and navigation hands on
So a visitor finds the thing in two clicks.
Speed and mobile hands on
Measured on a throttled connection, because that is your buyer.

3. Checkout, payments and shipping

42 hours

Where sales are lost.

Payment options for Pakistan hands on
What can be enabled, and cash on delivery workflows.
Shipping zones and rates hands on
Charging accurately without deterring the sale.
Taxes and policies hands on
Refund, privacy and terms - required, and read more often than you think.
Abandoned checkout recovery hands on
The cheapest revenue on the platform.

4. Apps and customisation

33 hours

Extending without slowing it down.

Choosing apps hands on
Every app has a speed and money cost. Judging whether it earns it.
Liquid basics hands on
Small template edits without a developer.
Email and SMS flows
Welcome, abandoned cart and post-purchase.
Analytics and pixels hands on
Installed correctly, before spending on ads.

5. Launch and handover

33 hours

Delivering it to a client.

Pre-launch checklist hands on
Test orders, broken links, mobile, policies and emails.
Training the owner hands on
A short video beats a manual nobody opens.
Maintenance as recurring work
Steadier income than one-off builds.
Pricing a store build
What is included and what is extra.

Against the national standard

Pakistan's National Vocational & Technical Training Commission publishes a course-contents document for the trades it funds. This programme is mapped to E-Commerce — 10 weeks, 4 hours a day, 200 contact hours.

Published by NAVTTC and reproduced here so you can check our syllabus against it. We teach it to those hours: 200 contact hours over 10 weeks, the same as the standard. Read the NAVTTC document.

10 modules in the national standard

Overview of E Commerce — week 1, 20 hours
Overview of the ecommerce industry ( Pakistan Vs Global ) · Advantages and disadvantages of ecommerce · Types of ecommerce businesses Popular ecommerce business models Overview of the ecommerce technology stack · Define e commerce marketplace. Features and benefits of different ecommerce platforms ( local vs global ) · Choosing the right ecommerce platform for your business Integration of third pa...
Setup, design and customize DARAZ seller account — week 2, 20 hours
Introduction to DARAZ asan e-commerce platform. Overview of the benefits of becoming a seller on DARAZ. Step-by-step guidance on creating a seller... · Practical walkthrough: Create DARAZ seller account. Guidance and support for account verification and document submission · Introduction to the seller dashboard's interface and functionalities. Overview of various sections and tools available to se...
Explore and manage Amazon seller account (with Pakistani ID ) — week 3, 20 hours
Introduction to Amazon asan e-commerce platform. Overview of the benefits of becoming a seller on Amazon. Understanding the different types of... · Practical demonstration: Step-by-step process on setting up an Amazon seller account with a Pakistani ID. Explanation of the verification process... · Introduction to the Amazon Seller Central dashboard and its functionalities. Overview of different se...
Setup, Design and Customize Shopify Store — week 4, 20 hours
Introduction to Shopify asan e-commerce platform. Understanding the benefitsof using Shopify for online stores. Step-by-step process on setting up... · Practical walkthrough: Create a Shopify store. Guidance on domain setup, store naming, and basic configurations · Introduction to the Shopify admin dashboard and its functionalities. Overview of different sections and tools available for store mana...
Setup, design and customize WooCommerce store — week 5, 20 hours
Introduction to WooCommerce as an e- commerce platform. Understanding the advantages of using WooCommerce for online stores Step-by-step process... · Practical walkthrough: Create their WooCommerce stores. Guidance on domain setup, store naming, and basic settings · Introduction to the WooCommerce admin dashboard and its functionalities. Overview of different sections and tools available for store...
Manage product hunting, sourcing, listing and marketing for local e Commerce — week 6, 20 hours
Introduction to local e- commerce and its significance in the market. Understanding the basicsof product hunting and its role in local e-commerce.... · Case studies and examples: Successful product hunting stories in local e-commerce. Introduction to tools and resources for product research and... · Understanding the importance of market research in product hunting. Exploring various market resear...
Manage operations and logistics for local e Commerce — week 7, 20 hours
Introduction to operations and logistics managementin local e-commerce. Understanding the importance of efficient operations for successful e-... · Case studies and examples: Successful operations and logistics strategies in local e- commerce. Introduction to tools and software for managing e-... · Importance of effective inventory management in local e-commerce. Understanding stock control techni...
Manage Digital Marketing for local e Commerce — week 8, 20 hours
Introduction to digital marketing and its importance in local e- commerce. Overview of key digital marketing channels and strategies.... · target audience. Importance of customer segmentation and targetingin digital marketing · Case studies and examples: Successful digital marketing campaigns in local e- commerce. Introduction to tools and platforms for digital marketing... · Overview of social me...
Launch an online store with at least 5 winning products — week 9, 20 hours
Overview of key factors for choosing winning products. Understanding market trends and consumer demands in e-commerce. Strategies for identifying... · Case studies and examples: Explore Successful online stores and their winning product selections. Introduction to tools and resources for product... · Techniques for researching and validating potential winning products. Factors to consider for prod...
Create Freelancing Proficiency on Digital Platforms — week 10, 20 hours
Introduction to Freelancing on Digital Platforms Overview of digital freelancing: Explanation of · various platforms (Upwork, Fiverr, Freelancer, etc.), types of projects available, and skill requirements. Understanding the benefits, challenges,... · Profile Creation and Optimization Guide on setting up an effective freelancer profile: Creating a compelling bio, selecting skills, showcasing... · U...

Before, and after

Before you start

Basic computer literacy
No coding required.

Where it leads

E-Commerce
The business behind the store.
Digital Marketing
Getting traffic to it.
Freelancing
Store building is a reachable freelance service.

Roles this prepares you for

Shopify Developer
Building stores for clients.
E-Commerce Executive
Running a store in-house.
Freelance Store Builder
Requires the Freelancing course's business skills too.

These are the roles the programme is aimed at. BvLogic Academy does not guarantee employment, an income, or a timeframe — and you should be careful with any institute that does.

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