Programme

UX Design

Enrols as Google UX Design in the academy's catalogue.

This follows the structure of Google's UX curriculum. The Google certificate itself is earned and paid for on Coursera; what this course adds is taught instruction, critique and portfolio review — the part a self-paced course cannot give you.

Duration	3 Months
Contact hours	240 hours
Level	Beginner
Modules	6
Topics	25 (18 practical)
Fee	PKR 60,000

What the programme includes

Live classes with a named trainer, on a published schedule
Recordings of every session, so a missed class is not a lost one
Marked assignments with written feedback
Project work reviewed and verified by your trainer
A final assessment
A completion letter stating your attendance, results and verified work — independently verifiable by any employer

Syllabus

1. What UX actually is

30 hours

Not making things pretty. Making them work.

UX, UI and product design
Three different jobs that Pakistani job adverts routinely confuse. Knowing which one you are applying for.
The design process end to end
Empathise, define, ideate, prototype, test — as a loop, not a line.
Accessibility from the start hands on
Contrast, tap targets, screen readers. Retrofitting it costs several times more.
Designing for the real device hands on
Mid-range Android, small screen, expensive data, one hand.

2. Research

50 hours

Finding out instead of assuming.

Interviewing without leading hands on
Asking what someone did, not what they would do. The single biggest research skill.
Surveys that produce usable answers
Question design, and why most survey data is worthless.
Personas and journey maps hands on
Built from evidence, not invented over lunch.
Competitive audit hands on
Studying what already exists before proposing something new.

3. Defining and ideating

40 hours

Turning research into a problem worth solving.

Problem statements and how-might-we
Framing narrowly enough to solve, broadly enough to matter.
Information architecture hands on
Sitemaps and navigation people can predict.
User flows hands on
The path through a task, including where it goes wrong.
Sketching wide before choosing hands on
Crazy eights, and why the first idea is rarely the best one.

4. Wireframes and prototypes in Figma

60 hours

The tool the industry uses.

Figma fundamentals hands on
Frames, auto layout, constraints and components.
Low fidelity first hands on
Testing structure before anyone argues about colour.
Design systems hands on
Styles, components and variants — consistency that survives a second designer.
Interactive prototypes hands on
Clickable enough to put in front of a real person.
Handoff to developers hands on
Specs, states and the edge cases developers will otherwise invent.

5. Testing and iterating

30 hours

Where designers find out they were wrong.

Running a usability test hands on
Five users, tasks not opinions, and staying quiet while they struggle.
Turning observations into changes hands on
Prioritising by severity and frequency.
Iterating and re-testing hands on
Proving the fix worked rather than assuming it.
Taking critique
Separating the work from yourself — the skill that decides whether you improve.

6. Portfolio

30 hours

The only thing that gets a UX interview.

The case study structure
Problem, research, decisions, outcome. Employers read the reasoning, not the screens.
Showing the thinking, including the discarded
What you rejected and why is the strongest evidence you can design.
Writing about your work clearly hands on
Most UX portfolios fail on writing, not visuals.
Presenting it live hands on
Talking through a case study in ten minutes without reading slides.

Against the national standard

Pakistan's National Vocational & Technical Training Commission publishes a course-contents document for the trades it funds. This programme is mapped to Google UX Design Professional Certificate — 12 weeks, 4 hours a day, 240 contact hours.

Published by NAVTTC and reproduced here so you can check our syllabus against it. We teach it to those hours: 240 contact hours over 12 weeks, the same as the standard. Read the NAVTTC document.

12 modules in the national standard

Foundationsof UX Design: From Basics and Careers to Accessibility and Cross- Platform Experiences — week 1, 20 hours
Course Introduction and Expectations · Details maybe seen at Annexure-I · The basics of user experience design · Jobs in the field of user experience and careers · Most common UX tools · The product development life cycle · Design for good user experience · Characteristics of good user experience
User-Centered Design and Assistive Technology: Navigating Needs and Design Sprints — week 2, 20 hours
User-centered design and assistive technology · Details maybe seen at Annexure-I · Thinking about users newto technology · A UX design framework · UX design business requirements · Empathize with users · Define users' needs · Ideate solutions
UX Research Fundamentals: From Introduction to Mitigating Bias and Empathetic Design Thinking — week 3, 20 hours
Choose the right research method · Details maybe seen at Annexure-I · Understand benefits and drawbacks of research methods · Types of research Qualitative research and Quantitative research · Primary research and Secondary research · Primary research methods · Interviews, survey, usability study · Secondary research methods
Building a Strong UX Foundation: Portfolio Crafting, Empathy, and Optimizing User Interviews — week 4, 20 hours
First portfolio project · Details maybe seen at Annexure-I · Choose your portfolio prompt · Create a UX design portfolio · Explore UX design portfolios · Empathize with users · Understand empathy in UX design · Empathy vs. sympathy
Prototyping Mastery: From Low-Fidelity Designs to User Flows and Storyboarding Techniques — week 5, 20 hours
Build Wireframes and Low- Fidelity Prototypes · Details maybe seen at Annexure-I · Storyboarding and wireframing · Creating paper and digital wireframes · Building low-fidelity prototypes · Introduction to prototypes · Prototypes Purpose and Benefits · Prototypes Usage
Navigating UX Design Elements: Wireframes, Information Architecture, Sitemaps, and Paper Prototyping — week 6, 20 hours
Introduction to wireframes · Details maybe seen at Annexure-I · Understand the benefits of wireframing · Goal statement · Elements · Fidelity And Elements · The basics of information architecture (IA) · Information architecture is made up of three pieces
Figma Essentials: Setup, Digital Wireframing, and Low- Fidelity Prototyping Techniques — week 7, 20 hours
Introduction to Figma · Details maybe seen at Annexure-I · Create a Figma account · Set up an account or log in · Verify Education Status · Create digital wireframes in Figma · Learn from Figma · Create wireframes for an app
Navigating Ethical Design: Bias, — week 8, 20 hours
Understand Ethical And · inclusive design · Deception, and Impact in UX Design · and Inclusive Design: Addressing Biasin UX Design · Recognize implicit bias in design · Details maybe seen at Annexure-I · Bias in UX design work · Cognitive bias in UX design and its type
UX Research Excellence: From Early Concepts to KPIs and Usability Studies — week 9, 20 hours
UX Research and Test Early Concepts · Details maybe seen at Annexure-I · Understand the UX research process · Research in the test phase · Benefits of test phase research · Identify stages of UX research · Seven elements of a research plan · Methodology and participants
Portfolio Transformation — week 10, 20 hours
Mastering Bias and Insights: Usability Studies, Affinity Diagrams, and · Identify biases · Details maybe seen at Annexure-I · Mock usability study · Studies and Mitigating Social Desirability Bias · Social desirability bias · Spreadsheet note-taking · Serial position effect
Mastering Figma Mockups: From High- Fidelity Designs to Typography and Constraints — week 11, 20 hours
Create High-Fidelity Designs and Prototypes in Figma · Details maybe seen at Annexure-I · Introduction to mockups · Foundational skills to build mockups in Figma · Create a new page · Create frames · Work with type in mockups · Create text fields
Color and Iconography Mastery in Figma: Techniques for UX Design — week 12, 20 hours
Color in UX design · Details maybe seen at Annexure-I Final Project · Work with color in mockups · Create and apply colors using Fill · Adjust color values · Solid, Gradient · Create and apply colors using Stroke · Set and save color styles

Before, and after

Before you start

No design background required
Drawing ability is not needed. Curiosity about why people struggle with things is.
Free: Graphic Design Fundamentals
Useful for the visual side, not required.

Where it leads

Full Stack Web Development
Designers who can build are unusually employable here.
Digital Marketing
For the conversion and landing-page side of the same work.

Roles this prepares you for

Junior UX / Product Designer
Usually requires a portfolio of two or three real case studies.
UI Designer
More visual, often the easier first role locally.
Freelance Product Designer
Requires the business skills taught in the Freelancing course as well.

These are the roles the programme is aimed at. BvLogic Academy does not guarantee employment, an income, or a timeframe — and you should be careful with any institute that does.

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