WordPress & Elementor

So you are not guessing when something breaks.

• Hosting, domains and installation hands on
  cPanel, one-click installs, and doing it manually once so you understand it.
• Themes, plugins and the database
  What lives where, and why that matters when something goes wrong.
• Posts, pages, media and menus hands on
  The content model, used properly.
• Users and roles hands on
  Giving a client access without giving them the ability to break the site.

The tool most local client work uses.

• Sections, containers and responsive controls hands on
  Layouts that hold on a phone, which is where the traffic is.
• Global styles and theme builder hands on
  Changing the brand colour in one place, not forty.
• Templates and reusable blocks hands on
  Building a second page in ten minutes instead of an hour.
• Forms and integrations hands on
  Enquiries that reach an inbox and a CRM.

Selling online.

• Products, variations and stock hands on
  Set up correctly the first time.
• Payments in Pakistan hands on
  What can and cannot be integrated locally, and cash on delivery as a first-class case.
• Shipping, tax and order flow hands on
  The settings that cause the most support calls.
• Order management and emails hands on
  What the customer receives, and editing it.

The three things that get a site abandoned.

• Making it fast hands on
  Images, caching and hosting - measured, not guessed.
• Securing it hands on
  Updates, backups, logins and the plugins that are a liability.
• SEO basics hands on
  Titles, structure, sitemaps and Search Console.
• Backups you have restored hands on
  An untested backup is a hope, not a backup.

Handover and after.

• Migration and going live hands on
  Staging to production without downtime or broken links.
• Training the client hands on
  A short handover video beats a manual nobody reads.
• Maintenance as a service
  Updates, backups and monitoring - a recurring income rather than one-off builds.
• Pricing a website honestly
  What is included, what is extra, and what happens after the third revision.

Before you start

• Basic computer literacy
  No coding required.

Where it leads

• Full Stack Web Development (PHP)
  WordPress is PHP; this is the route to building rather than assembling.
• SEO (Search Engine Optimization
  Sites that are found are worth more to clients.
• Freelancing
  Website building is one of the most reachable freelance services from Pakistan.

Roles this prepares you for

• WordPress Developer
  Agency or freelance.
• Web Designer
  Building sites for local businesses.
• Website Maintenance Provider
  Recurring monthly work, which is steadier than one-off builds.

Interested in this programme?

Try the subject free first — there is no reason to pay before you know you like it.