One Year Diploma Course in Pakistan

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Months 1-3. The daily tools and habits every office job asks for.

• Coordination, records and communication
  The three things everything else sits on.
• Professional conduct and confidentiality
  Handling information about staff, students and money.
• Prioritising when everything is urgent hands on
  A method, practised.
• Working with a manager
  Anticipating rather than waiting to be asked.
• Word processing properly hands on
  Styles, templates and headers - documents that stay consistent.
• Excel for office work hands on
  Formulas, lookups, filters and a sheet that does not break.
• Presentations hands on
  Slides that support a person rather than replace them.
• Email and calendar management hands on
  Filing, scheduling and running a shared calendar.
• Naming and folder conventions hands on
  Agreed and followed, digital and paper.
• Retention and disposal
  How long to keep things, and safe disposal.
• Data protection in practice hands on
  CNIC copies, contracts and personal records - who may see what.
• Backups hands on
  And having restored one.
• Petty cash and reconciliation hands on
  A float that balances every time.
• Purchase requests and quotations hands on
  Comparing suppliers and documenting the choice.
• Invoices, receipts and filing hands on
  What finance will need from you, in the form they need it.
• Basic reporting hands on
  A monthly summary a manager can read in two minutes.
• Reception and visitor handling hands on
  First impressions of the organisation.
• Meetings hands on
  Agendas, minutes, and actions with owners and dates.
• Staff records and attendance hands on
  Accurately, and confidentially.
• Writing a simple procedure hands on
  So the office runs when you are on leave.

Months 1-3. Speaking from day one, through to meetings, calls and a short presentation.

• Getting past the fear of mistakes hands on
  The single biggest barrier for adult learners here, and it is addressed directly.
• Everyday conversation hands on
  Greetings, small talk, asking and answering.
• Pronunciation that aids clarity hands on
  Sounds Urdu speakers commonly find difficult - and the aim is clarity, not an accent.
• Listening actively hands on
  Understanding at natural speed.
• Tenses used naturally hands on
  Not conjugation tables - choosing the right one while talking.
• Questions and negatives hands on
  Formed correctly at speed.
• Articles and prepositions
  The two areas Urdu speakers most often carry over.
• Common errors, corrected kindly hands on
  Recorded, reviewed, and improved without embarrassment.
• High-frequency vocabulary hands on
  The words that carry most conversation.
• Phrasal verbs and collocations hands on
  Sounding natural rather than translated.
• Describing, explaining, comparing hands on
  The functions everyday speech is made of.
• Learning words so they stay
  Spaced practice, and using a word within a day.
• Introducing yourself and your work hands on
  A clear thirty seconds, practised until it is easy.
• Meetings and phone calls hands on
  Interrupting politely, asking for repetition, confirming understanding.
• Email and written messages hands on
  Short, clear and correctly toned.
• Client conversations hands on
  Especially for freelancers speaking to overseas clients.
• Structuring a short talk hands on
  Beginning, three points, end.
• Delivery hands on
  Pace, pauses and volume.
• Handling questions hands on
  Including the one you cannot answer.
• Continuing after the course hands on
  Practice habits that keep improvement going.

Months 4-6. What makes work look professional, then Photoshop, Illustrator, InDesign, Canva and Figma.

• Alignment and the grid hands on
  Nothing lining up is why amateur work feels sloppy, and the grid removes the fault permanently.
• Whitespace hands on
  Crowding is what makes a design look cheap; empty space is what makes everything else look deliberate.
• Hierarchy hands on
  Deciding what the eye sees first, and making that decision visible.
• Stretched images and other instant tells hands on
  Crop, never stretch. Two seconds, and it separates paid work from homemade.
• Choosing and pairing typefaces hands on
  One or two. Restraint reads as confidence; five fonts read as indecision.
• Size, weight, spacing and line length hands on
  The mechanics of readability.
• Urdu typography hands on
  Nastaliq, line height, and mixing scripts without it looking accidental.
• Type as the design hands on
  Layouts carried by type alone.
• Colour systems and harmony hands on
  Building a palette that holds together.
• Contrast and accessibility hands on
  Text a person can actually read, including in sunlight on a phone.
• RGB, CMYK and why print looks different
  The conversation that saves a reprint at your own cost.
• Restraint hands on
  One dominant colour, one accent used sparingly, a neutral doing most of the work.
• Photoshop for raster work hands on
  Selections, layers, masks and non-destructive editing.
• Illustrator for vector hands on
  Paths, pathfinder, and why a logo must be vector.
• InDesign for multi-page work hands on
  Brochures, catalogues and master pages.
• Canva and Figma hands on
  What clients arrive with, and working in them without losing quality.

Months 4-6. Social media, print, logos and identity, and working with a client from brief to final files.

• Social media sets hands on
  A consistent set, not one good post.
• Print: flyers, banners, packaging hands on
  Bleed, margins, resolution and what the printer will ask you for.
• Logos and basic identity hands on
  Marks that still work at 16 pixels and on a shop board.
• Presentations and reports hands on
  The unglamorous work that pays regularly.
• Reading a brief and asking the right questions
  Before opening any software.
• Revisions and scope
  Agreeing the number up front. Unlimited revisions is not a service, it is a trap.
• Exporting correctly hands on
  Right file, right resolution, right colour space - where beginners genuinely lose clients.
• Keeping the editable original hands on
  So a one-word change is not a rebuild you do for free.

Months 7-9. What marketing is for, the audience and the message, and SEO.

• The five questions every business needs answered
  Who exactly, what are they really buying, where is their attention, what proof do they need, what is the one next step.
• The funnel as a diagnostic hands on
  Not a diagram to draw: a way to find where you are losing people instead of guessing.
• Owned, earned and paid
  Why almost every business here neglects the most valuable of the three.
• Marketing cannot fix a bad product
  And the professional obligation to tell a client that early, in writing.
• Customer research using their own words hands on
  Reviews, comments, WhatsApp questions and what people actually type into search.
• Copy that converts, in Urdu and English hands on
  Writing for a bilingual audience without sounding translated.
• Offers and objections
  Naming the three reasons someone does not buy, and answering them before they ask.
• Using AI for drafts without sounding like everyone else hands on
  Where generative AI genuinely speeds up copy, and the sameness trap that makes brands interchangeable.
• Crawling, indexing, ranking: in that order hands on
  Checking a page is even indexed before optimising it. Ten seconds that saves months.
• Keyword research grounded in real demand hands on
  What people type, not what the business calls itself.
• On-page and technical basics hands on
  Titles, structure, speed, mobile. Where the quick wins genuinely are.
• Local SEO and Google Business Profile hands on
  For a Faisalabad business this outperforms almost everything else.
• The link schemes that get clients penalised
  Named explicitly, so you never sell one.

Months 7-9. Meta and Google Ads, AI in the marketing workflow, and reporting results honestly.

• Meta Ads: structure, audiences and creative hands on
  Campaign, ad set, ad: and what actually belongs at each level.
• Google Ads: search intent and match types hands on
  Where the money leaks, and negative keywords as a first-day habit.
• Budgets, bidding and testing hands on
  Running a fair test instead of changing five things at once.
• Landing pages and the click that goes nowhere hands on
  The most common waste in Pakistani ad accounts.
• Ad policies and getting an account restored
  What gets accounts banned, and the practical route back.
• Content systems, not one-off prompts hands on
  Building a repeatable brief a whole team can run.
• Creative and image generation for campaigns hands on
  Fast mockups and variants: with the limits stated.
• Automating reporting and enquiry handling hands on
  Lead capture into a CRM, first-response automation, and the human handover point.
• Disclosure, likeness and brand safety
  What must be declared, and why an undisclosed synthetic endorsement is not recoverable.
• Analytics and conversion tracking set up correctly hands on
  Most accounts measure the wrong thing; this is how to check.
• The four numbers that matter hands on
  Cost per lead, conversion rate, customer acquisition cost, return on ad spend. Calculated by hand until they are second nature.
• Attribution, honestly
  What you can and cannot claim credit for.
• The client report hands on
  A one-page report a shop owner understands, including the month it went badly.

Months 10-12. Building, securing and delivering a WordPress and WooCommerce site.

• Hosting, domains and installation hands on
  cPanel, one-click installs, and doing it manually once so you understand it.
• Themes, plugins and the database
  What lives where, and why that matters when something goes wrong.
• Posts, pages, media and menus hands on
  The content model, used properly.
• Users and roles hands on
  Giving a client access without giving them the ability to break the site.
• Sections, containers and responsive controls hands on
  Layouts that hold on a phone, which is where the traffic is.
• Global styles and theme builder hands on
  Changing the brand colour in one place, not forty.
• Templates and reusable blocks hands on
  Building a second page in ten minutes instead of an hour.
• Forms and integrations hands on
  Enquiries that reach an inbox and a CRM.
• Products, variations and stock hands on
  Set up correctly the first time.
• Payments in Pakistan hands on
  What can and cannot be integrated locally, and cash on delivery as a first-class case.
• Shipping, tax and order flow hands on
  The settings that cause the most support calls.
• Order management and emails hands on
  What the customer receives, and editing it.
• Making it fast hands on
  Images, caching and hosting - measured, not guessed.
• Securing it hands on
  Updates, backups, logins and the plugins that are a liability.
• SEO basics hands on
  Titles, structure, sitemaps and Search Console.
• Backups you have restored hands on
  An untested backup is a hope, not a backup.
• Migration and going live hands on
  Staging to production without downtime or broken links.
• Training the client hands on
  A short handover video beats a manual nobody reads.
• Maintenance as a service
  Updates, backups and monitoring - a recurring income rather than one-off builds.
• Pricing a website honestly
  What is included, what is extra, and what happens after the third revision.

Months 10-12. Selling one service, finding a client, delivering the work and getting paid from Pakistan.

• You are running a business, not doing a job
  Doing the work is about half of it. Finding clients, proposals, negotiation, chasing payment and admin are the rest.
• Irregular income
  Some months busy, some empty. Many people earn nothing for the first few months while building a profile.
• Rejection as the normal state
  Many proposals per reply. That is the arithmetic, not failure.
• The honest self-test
  Can you do unglamorous business tasks, be told no repeatedly, and continue for months without a guarantee? If not, a salaried role using the same skill is a good outcome, not a lesser one.
• One specific service you can deliver now hands on
  Not what you hope to learn. Specific sells; general does not.
• Pricing models
  Hourly, per project and retainer - and why hourly punishes you for improving.
• Researching what the work is worth
  Looking at the actual market rather than guessing.
• Positioning
  Being the person for one thing rather than anyone for anything.
• Building a portfolio with no clients hands on
  Spec work for real businesses. Three excellent pieces beat twenty ordinary ones.
• Writing a profile that gets opened hands on
  Headline, first two lines, and the proof.
• Platform profiles
  Upwork and Fiverr set up properly - and their real limitations for a Pakistani beginner.
• Your own presence hands on
  A simple site and a professional email, which cost almost nothing and change how you are read.
• Usually not the platform everyone recommends
  Local businesses, your existing network, and referrals - the route most first clients arrive by.
• Cold outreach that is not spam hands on
  Researched, specific, short, and about them.
• Proposals that get replies hands on
  Reading the brief, answering it, and leading with their problem rather than your CV.
• The discovery call hands on
  Questions to ask, and the ones that reveal a client you should decline.
• Scope in writing
  What is included, what is not, and how many revisions. Agreed before you start.
• Communication and updates
  The habit that prevents most conflict.
• Handling scope creep hands on
  Saying no while keeping the relationship.
• Difficult clients, and when to walk away
  Recognising the ones who cost more than they pay.
• Payment routes
  Payoneer, Wise, bank transfer and the current practical position for freelancers here.
• Invoicing and record keeping hands on
  Professional invoices, and records you will need.
• Tax and registration
  What a freelancer in Pakistan should know, and when to get proper advice.
• The client who will not pay
  Deposits, milestones, and what recourse actually exists.

Term 1: An office systems pack · 3 weeks

For a real or simulated office: a filing convention, three document templates, a petty cash sheet, a meeting minutes format and one written procedure. Handed to a classmate who must use it without your help.

Term 2: A complete brand package · 4 weeks

For one real business: logo, colour and type system, three social templates and one print piece - delivered as correctly exported files plus the editable originals.

Term 3: Live campaign for a real client · 5 weeks

Plan, run and report a real campaign for a real business, with a real budget agreed in advance. Marked on the reasoning and the reporting, not on whether the numbers were good.

Term 4 final project: Land and deliver one real piece of work · 4 weeks

Find a real client - paid or agreed pro bono - and deliver a complete piece of work with a written scope, an invoice and a request for feedback. Marked on the process, not the fee.

A final assessment marked out of 100; the pass mark is 50, with 120 minutes to complete it.

• Office work, documents and Excel (20 marks)
• Written and spoken English (15 marks)
• Design principles and a design brief (20 marks)
• Digital marketing, search and measurement (25 marks)
• WordPress and delivering work to a client (20 marks)

A diploma certificate is issued to a student who has met the completion criteria AND has the Term 4 final project verified by their trainer. Meeting the pass mark alone earns a record of completion, not a certificate. Every certificate carries a verification code. It is a BvLogic Academy certificate, not a government qualification.

No NAVTTC alignment. NAVTTC publishes three-month trade courses, not a one-year diploma spanning four trades, and no lesson plan has been checked against this syllabus module by module. Its terms come from programmes that carry their own notes; map them before quoting the diploma in a bid. This course is taught to BvLogic's own syllabus, published in full above.

Roles this prepares you for

• Office Assistant
  From Term 1.
• Graphic Designer
  From Term 2.
• Digital Marketing Executive
  From Term 3.
• Freelancer
  From Term 4.

What is the fee for the One Year Diploma course?

The course fee is PKR 150,000. The fee and syllabus are published on this page before you apply.

How long is the One Year Diploma course?

It runs for 12 Months, with 1168 contact hours.

Can I join from another city?

On campus in Faisalabad, or live online from anywhere in Pakistan. You can apply online from any city.

Do I need any experience before joining?

The course is pitched at beginner level. Recommended before you start: No prior experience needed.

How am I assessed, and what certificate do I get?

There is a final assessment marked out of 100; the pass mark is 50. Students who pass and have project work verified by their trainer receive a completion letter with a verification code that any employer can check.

What jobs can this course lead to?

It is aimed at roles such as Office Assistant, Graphic Designer, Digital Marketing Executive, Freelancer. BvLogic Academy does not guarantee a job, an income or a timeframe.

Interested in this programme?

Apply now, or try the subject free first: there is no reason to pay before you know you like it.